A community that celebrates the art of hair covering and delights in the unique beauty of each and every woman!


At Wrapunzel, what drives us is the joy of connection.  “Inspire Happiness” is our motto, and we live and breathe it every day!  Our community (you!) means everything to us; every decision we make is based on what will serve you best.  Every product you see in the store has been tested again and again (and again!) to make sure that it is worthy of the Wrapunzel name.  Beyond that, we only bring you scarves and accessories that are products of relationships that we are proud of.  Our designers, seamstresses, and manufacturers are incredible people!  We strive to know all of our distributors personally, because we believe that what goes into making your scarf can be even more important than the scarf itself.  We are proud to be your one-stop-shop for everything you need for hair wrapping !

Most importantly we love getting to know you – our community.  We put positivity, good thoughts, and smiles into every package that we send out; we believe that you can feel that hug when you open it up.  Whether it’s answering your emails, oohing and ahhing over your tichel pics, or helping you with your life’s journey, we are so much more than a tichel store!

As Jewish women, our vision is to share the wisdom of wrapping oneself in dignity; covering in order to reveal.  There is an ancient truth that a person’s soul radiates through one’s face.  Even more so, when a woman wraps her hair, her face begins to glow as her true essence shines through.

OUR STORY (In a nutshell!)

In December 2012, Wrapunzel was born.  It was a wintery night during Andrea Grinberg’s family reunion, and the relatives were brainstorming about what to do with the funky hair wrapping videos she had online.  Her writing and tutorials had gained massive popularity over the past year on her personal blog, and it was obvious that the world needed a community devoted solely to the art of hair wrapping.  After much thought, the idea of a website featuring head wrapping women from all over the world was agreed upon.  “Wrapunzel ~ Everything You Ever Wanted to Know About Hair Wrapping” began that night, and the rest is history!

During its first year, Wrapunzel was Andrea’s labor of love, and while she did it alone, the community that bloomed was huge, exciting, and sometimes overwhelming!  Soon the website got so big that it was obvious that we needed to grow even more: we needed to provide women with the tools to explore the tying techniques they were learning – we needed a store!  Joined by the Perlmans as business partners, “Wrapunzel ~ The Store” was opened in January 2014, and since then has reached even more women all over the world.  While the Perlmans have now moved on to other exciting projects, we are eternally grateful for the energetic sparks and endless love that they put into helping Wrapunzel blossom and shine.


What does the behind the scenes look like at Wrapunzel?  Well, just take a look at the Our Team page to get a taste of the wonderful women that make this beautiful revolution possible.  The Wrapunzel Ladies are an unstoppable force of awesome; we believe that every woman that works for us (whether it’s daily or periodically) has her own incredible talents, and we are proud to provide such a wonderful channel to help the all our workers develop, grown, and shine!  Like a great sports team or a world-class orchestra, every Wrapunzel member brings her own unique abilities to the team and together we make gorgeous (and colorful!) music together.


The Wrapunzel community has now turned into an exciting and unstoppable revolution: the Wrapunzelution!  The world NEEDS this!  We need to embrace our inner essence, to reclaim our joy, and experience the liberation that modest dressing can bring.   Women deserve to discover their infinite light and truly shine!  We have incredible women in our community, both behind the scenes and on the front lines.  The “Faces of Wrapunzel” are growing: our community spans across the globe, in countries that we never dreamed of reaching! Women from every religion, lifestyle, color, culture, age, creed, and personality have come together to embrace the depth and beauty of hair wrapping.  Our story is truly a miracle unfolding before our eyes, and we can’t wait to see what the future holds!  We’re so glad that you get to be a part of it!

To read more about our Story, check out our Press page, the Wrapunzel Foundation and the Wrapunzel Blog.


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Wrapunzel has been closely following the developments concerning COVID-19 and is implementing all precautions and suggestions provided by the CDC.

Our customers' safety is of utmost importance and we are making sure care and precaution are taking place while processing your orders. As of now, we are still shipping all of your orders. There may however be a slight delay in order fulfillment due to the extra precautionary steps we are taking to ensure the safety of our customers.

Wishing everyone health and peace! #inspirehappiness