There are many people on our team that help make Wrapunzel what it is today – a incredible hub that strives to inspire happiness through the art of hair wrapping.

We can’t even begin to mention all our contributors here!  Our designers and seamstresses, our models, the moderators on the fangroup, our photographers, graphic designers, shleppers, our helpful, supportive husbands that put up with all the insanity… we are so grateful!  One day we hope to have a page that properly gives thanks to everyone, but for now here are the ladies that work as a part of the Wrapunzel Team daily!


Andrea is an intuitive spiritual seeker with an easy laugh. From day one of covering her hair, she’s been a pioneer for creative women around the world, unwrapping the mystery of beautiful scarf tying. She loves digging deep and getting curious about other humans; you’ll even be comfortable answering her trademark question, “What do you live for?” As an antidote to all that intensity, she loves making dad jokes. During her time away from Wrapunzel, you may find her on a hike, having a dance party, behind the pages of a fantasy novel, or playing the cello (she’s professionally trained… that’s for another bio) but most likely you’ll find her enjoying quality time with her sons.


Dana has a mind that combines discipline, strength, confidence and ambition; and her hard work and perseverance make things happen. She brings so much wisdom and experience to Wrapunzel, and her goal is to help Wrapunzel reach their full potential. She spends most of her time behind a computer, but she is a devoted wife and mother to two girls; and enjoys spending as much time as possible with her family. She’s originally from Fairfax Station, VA and received her B.S. in Marketing from Indiana University. She is always happy to make time for people, and strives to help in any way possible.


As the person who directs design and development at Wrapunzel, Victoria enlists her creative, talented mind to bring that magic to our community. She is excitedly applying her skills in graphic and interior design to her daily ‘to-do’ list. Victoria loves helping women enhance their beauty and express themselves through fashion by experimenting with colors, textures, and patterns. Originally from NYC, Victoria is a city girl and dog mom at heart who loves to see the sights, along with her husband, at home in the USA and abroad. 


As our Project Manager, Yocheved keeps us on top of whatever needs to get done. When not hard at work, you can find Yocheved beside her handy-dandy French Press, laughing at the silly things in life with her family. While she wouldn’t call herself a coffee snob, her passion for coffee stems from several years in the coffee industry and happily rubs off on anyone around her. The youngest of eleven children (nine of which are girls), Yocheved is the first and only sister to wrap her hair and move outside her family home in California. She currently enjoys life up North after 15 years in Tennessee. She also has a deep love of music (starting back in 4th grade!), and also enjoys reading and learning Hebrew.


Rivka keeps our stockroom and products in tip-top shape, and packs and ships orders with utmost precision! She’s married with five children – four sons and a daughter. Her very favorite place is The Marin Headlands overlooking the Golden Gate Bridge, San Francisco and the Pacific Ocean. She has the good fortune of being raised in Marin County. When not Wrapunzeling, she loves gardening, ceramics and genealogy.



Ita lives and breathes social media. She is the driving force behind everything you see on Wrapunzel’s social media. When she isn’t busy strategizing, she’s convincing the rest of the Wrapunzel ladies to join her in creating a new, crazy idea she saw online! Ita went to school at the Toronto Film School for Fashion Marketing and Merchandising – she’s got knowledge in everything from photography to consumer psychology, which she uses to create her marketing campaigns. When she’s not working (is she ever not :slightly_smiling_face: ?) she is roadtripping with her husband and dogs. She loves camping, fishing, and exploring the outdoors!


Over plentiful pots of delicious stews and sauces, you can find our customer service assistant Shari singing away! Classically trained as a soprano, Shari adores all things music, especially listening to (or participating in!) live performances. A native of Long Island, she’s also a fan of international travel and culture and finds inspiration in the colors of the world around her. Shari brings her positivity and inspiration with her every day to work as she writes thoughtful responses to Wrapunzelistas worldwide! She also helps keep our headquarters in tip-top shape and is committed to making it a great place to work (or shop)! Her goal is for every Wrapunzel experience to end in smiles all around.


Yehudis is the talent behind the camera that captures Wrapunzel’s gorgeous model and product shots!  She also works on digital content and optimization for our website and YouTube channel. Yehudis loves to travel and has visited 33 US states – she’s hoping to make it to all 50, so be sure to invite her over! In addition to her fabulous sewing and textile design skills, she loves learning new things. You might find her teaching herself programming, graphic design, painting, or even carpentry. She also makes a killer dairy-free ice cream.


Born into a family of artists, our Packing Lady Sheva expresses her individuality in her love for animals and by training them, especially her birds. She’s always speaking “bird talk,” and is extremely passionate about her cockatiel, Sparky, spending lots of quality time with him. Blue fronted amazon, Teddy, and Double yellow headed amazon, Darwin, have recently added to the menagerie. As a child in Girl Scouts, her team won the 2014 World Thinking Day Patch Contest. For her 19th birthday, she celebrated by axe throwing with friends. Sheva brings all of these unique talents to our customers by sending them the perfect package!


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